Wednesday, October 30, 2019
Safe Schools and Emergency Actions Assignment Example | Topics and Well Written Essays - 500 words
Safe Schools and Emergency Actions - Assignment Example 6. Classrooms need to be kept tidy. Walking areas need to be clear and there needs to be an area for the students to keep his or her belongings. Shop and lab classroom settings require students and teacher to wear well-fitted clothing to avoid knocking things over or getting caught. 7. Students must use proper eyewear and have eyewear available when needed. 8. Flammable materials and alcohol burners need to be used with care and under close supervision. Candles and other hot items need to be used with extreme caution. 9. Teachers are required to have a fully equipped first aid kit and the kit is to be purchased by the teacher with the teachers own funds. 10. Examples of emergency situations need to be posted where everyone can see. Students and teachers need to be knowledgeable of what to do in an accident situation. 11. An ABC type fire extinguisher needs to be up to date and accessible in each classroom in case of an emergency. 12. Waste that cannot be thrown in a regular trash bag must be disposed of properly and abide by the school's code of conduct for disposing of the substance. 13. All cupboards, drawers, and cabinets in the classroom need to be labeled with proper labels to ensure the ease of use. 14. Never is it acceptable for students to taste any substance created or used unless the substance has first been approved. 15. Dangerous substances such as animals, plants, chemicals or items that can be sued as a weapon are allowed to be accessed by the students. These items should be prohibited. 16. Dead animals are not allowed in the classroom or allowed to be handled by the students unless instructed. 17. Animals and other live creatures need to be handled by students with extreme caution. Students must wash after handling any animals to prevent the spreading of diseases that some animals may carry. 18. Student need to be seated in an area where large items will not be over the students heads. This prevents injury from a heavy falling object. 19. Climbing is prohibited to avoid the chance of a student falling and obtaining an injury.
Monday, October 28, 2019
On the Value of a Degree in the Philippines Essay Example for Free
On the Value of a Degree in the Philippines Essay The employment chances of a fresh college graduate is only 4 in 10, with only 1 in that 4 attaining work relevant to oneââ¬â¢s course. Even in light of the unprecedented growth of 6. 6% in GDP over the last year, the labor sector fails to follow suit in what economists characterize as a job-shedding growth. So where does a college degree place us? With the increased pressures on the youth to attend college, many consider the existence of a higher education bubble. The concept hypothesizes, in part, that movements in factors such as tuition payments and unemployable graduates severely decrease the rate of return to a college degree up to a point where it is rendered useless. In the case of the Philippines, effective capping of tuition fees to relatively affordable rates, spaces us from a bubble as of yet. However, it is to be stressed that with everyone jumping in the college wagon all at once ââ¬â as is apparent nowââ¬â we will soon find college degrees as no more useful than scratch, and then the true bubble begins. There are too many college graduates. All college students should be aware that although a degree does open doors it loses much of its value as more and more people achieve this accolade. In 2012, a total of 517,425 college students graduated and entered the labor force. With another half a million expected to graduate in March this year, there is increasing concern on their place in the labor market. The number of graduates increase over the years, however jobs increase terribly less, if they increase at all ââ¬â 882,000 jobs were reported to have disappeared in 2012. Since too many people compete for the same job, employers can afford to lower wages or increase qualifications as much as possible. This is apparent in the over qualification of some jobs ââ¬â now supermarket baggers or janitors are expected to have had some years of college or even graduated the same, as opposed to the minimum of high school undergraduate in most other countries. College courses are insufficient or incompatible with jobs offered in the market. The Department of Labor and Employment (DOLE) holds job and livelihood fairs across the country, recently offering a total of 360,777 job vacancies. But on a nationwide count only 5,101 job applicants were hired on the spot. In another attempt, the government posted in its Phil. JobNet website 230,000 jobs but only 117,000 applied. Apparently, the jobs created by the government are inconsistent with what graduates believe they deserve or were trained for in those four or more years of education. To add, even once employed underemployment lingers ââ¬â tainting up to about 7. 2 million job matches ââ¬â with insufficient base pay as main culprit. Nearly everyone believes a college education is essential. In our society, the college degree has been stigmatized as the best and surest ââ¬â and sometimes only ââ¬â path to take in preparation for oneââ¬â¢s career. This is contestable however as evidenced in European countries where entrepreneurship and technical education are much more popular and profitable paths than college. The Philippines doesnââ¬â¢t necessarily lack these options, (i. e. TESDA) rather we lack awareness and social approval for these said alternatives. Solutions De-emphasize the necessity of a college degree. The higher education system of countries like Germany, remain stable and un-depreciated, since non-professional or non-corporate jobs are highly popular and equally regarded with college education. Removing the stigma of a college degree can relieve pressure on prices and rates of return to higher education. Therefore, introducing and popularizing technical courses ââ¬â which are actually highly demanded ââ¬â can solve much of the Philippine labor problem. Redesigning colleges and curriculums to incorporate in-demand jobs. Supply may be easier adjusted to cope with the requirements of demand, rather than the other way around. Close association with firms accompanied by an overhaul of course curriculums to better suit the needs of employers can effectively reduce mismatch. Administrators and faculty should understand the factors at work in how their programs are depreciating since if the market for college degrees becomes over-saturated we will all pay the price of meaningless degrees and poor opportunity for many in the workplace. Many experts and opinions point to the governmentââ¬â¢s futile efforts at job creation (i. e. demand) as the main antagonist in this story. However, the equally policy-relevant yet rarely focused upon supply side of labour may offer other, more easily interceded directions. Solving the Philippinesââ¬â¢ problems on labour is a tall order however attacking from all sides ââ¬â both demand and supply ââ¬â can better efforts towards the nationwide goal of inclusive growth. Reference: Higher Education Bubble Will Burst, May 3, 2011 http://www. usnews. com/education/blogs/the-college-solution/2011/05/03/higher-education-bubble-will-burst, Accessed February 11, 2013 The Value of a Degree, May 06, 2011 http://www. popecenter. org/commentaries/article. html? id=2517, Accessed February 11, 2013 Joblessness: How deep, what needs to be done?, February 06, 2013. http://www. bworldonline. com/content. php? section=Opiniontitle=Joblessness:-How-deep,-what-needs-to-be-done? id=65457, Accessed February 11 ,2013 For inclusive growth: Jobs with higher wages, February 9, 2013 http://www. philstar. com/opinion/2013/02/09/906642/inclusive-growth-jobs-higher-wages, Accessed February 11 ,2013 Oversupply of Unemployable Graduates, January 23, 2010 http://planetphilippines. com/migration/a-disastrous-oversupply-of-unemployable-graduates, Accessed February 11 ,2013 Bureau of Labor and Employment Statistics Commission on Higher Education.
Saturday, October 26, 2019
Religion and Economics in Robinson Crusoe and Protestant Ethic and the
Religion and Economics in Daniel Defoe's Robinson Crusoe and Max Weber's Protestant Ethic and the Spirit of Capitalismà à à à à à à à à à à One of the most recognized and influential theories in sociology appears in Max Weber's The Protestant Ethic and the Spirit of Capitalism, which links the development of capitalism to social and cultural factors, primarily religion, instead of economic factors alone. In his theory Weber concludes that the Protestant Ethic greatly influenced the development of capitalism in the seventeenth and eighteenth centuries. According to Gordon Marshall, Weber argues that the two most important factors of Protestantism contributing to capitalism were "diligence in worldly callings or vocations" and the notion of predestination (71). If indeed these religious factors did influence the rise of capitalism, it would make perfect sense that other cultural elements, such as literature, would reflect both Protestant and capitalist ideology. This essay shows that in fact such Protestant notions as calling and predestination, which were present in the religion of the time, interact with capitalist ideas in Robinson Crusoe by Daniel Defoe, who was himself a devout Protestant that used his writings to influence both the religious and economic views of his readers (Earle 31). If Weber's argument is tenable, then Robinson Crusoe may serve to represent in fiction the Protestant Ethic in early eighteenth century society and its developing spirit of capitalism. An especially interesting question that arises from this analysis is how a social structure that is traditionally considered a-moral, unfair, and materialistic (i.e., economics) can be justified by a structure that is considered moral, just, and spiritual (i.e., rel... ...ork: Scribner's, 1954. Earle, Peter. The World of Defoe. London: Weidenfeld and Nicolson, 1976. Forell, George W. The Protestant Faith. Englewood Cliffs, NJ: Prentice-Hall, 1960. Marshall, Gordon. In Search of the Spirit of Capitalism: An Essay on Max Weber's Protestant Ethic Thesis. New York: Columbia UP, 1982. Pauck, Wilhelm. The Heritage of Reformation. New York: Oxford UP, 1950. Reshef, Yonatan. "Max Weber: The Protestant Ethic and the Spirit of Capitalism." n. pag. Online. Internet. 5 October 1999. Available: http://courses.bus.ualberta.ca/orga417/weber.htm Tawney, R. H. Religion and the Rise of Capitalism: A Historical Study. London: Hazell, Watson, and Viney, 1926. Weber, Max. The Protestant Ethic and the Spirit of Capitalism. Online. 10 October 1999. Available: http://www.spc.uchicago.edu/ssrl/PRELIMS/Theory/weber.html#weber2. Ã
Thursday, October 24, 2019
Marketing Management UBER Analysis Essay
1. Introduction Application software has been very popular as distribution platforms since 2008 due to rapid spread of smartphones all around the worldwide. According to a marketing research done by Gartner (2013), there is an increasing trend in mobile apps usage worldwide, He indicates that 21.58 billion dollars ofà revenue has been made by mobile apps in 2013. Uber was established in 2009 as a digital platform that connects cab drivers and customer, by downloading the online application. Uber determines the location of customers and shows the location of the cabs nearby. Once the customer accepts to get a ride with push of a botton, the application is then authorized to take the payment based on the credit card information that has been registered under the customerââ¬â¢s name, without any further exchanges. Uber was established in San Francisco and has become the worldââ¬â¢s most valuable startup in the past five years. Uberââ¬â¢s latest market value has been determined as 18.2 billon dollars in June 2014. However, as a disadvantage of developing markets, the entrance of Gett and Hailo in the UK market, decreased Uberââ¬â¢s market value. The major advantage of Gett in this compà ©titive market against Uber is charging flat fees unlike Uber. Uber has a surge pricing strategy depending on the demand, weather and distance, which is not a cost efficient way for customer. Therefore Uber it is not the cost leader in the UK e-hail market. On the other hand surge pricing has persuaded more driver to work for Uber, as it is more in their favor so that, they will not have to go through bad weather conditions or give rides in the rush hour with the usual flat fares. 2. Audit 2.a Organizational environment The increasing trend of smartphone usage especially in younger generation, technological improvements and increasing value for time perception established Uberââ¬â¢s increasing value. 2.b Uberââ¬â¢s business model Uber employs driver after they and their cars have been screened by Uber toà ensure comfort and safety of customers, Drivers are also given an iPhone once they have become a member of Uber. Uber drivers have higher income compared to traditional taxi drivers also they do not have to pay for the taxi license and the taxes that black cab driver are obligated to pay. On the consumer side, after downloading Uber, they can track the car as it approaches them on their as well as having some information about their driver before arrival such as previous reviews and ratings and their photo. Uber ââ¬Ës pricing strategy is based on the demand, distance and the car type, incase of high demands or bad weather conditions customers may have to pay a higher fee for their journey or depending and the type of car they request prices are different. Payment is done by the credit card information that the customer is registered the app with. Transactions are totally safe and secure. Uber splits the ride receipts with the driver. Uber originally used to take 20% margin of the transaction between the customer and the driver, which is now reduced to 15% due to high compà ©titions with Gett and Hailo. Uber covers its Research and technology developments, marketing and employees expenses by the percentage they take on each transaction. Another advantage is that Uber does not own a fleet of cars so they are much less costly than their competitors, This low cost business model enables Uber to keep the large percentage of itââ¬â¢s revenue as profits. Uber grows by reinvesting in R&D and acquisitions rather than investing in cars or expensive infrastructures. In the spotlight of this information, it is possible to say that Uberââ¬â¢s business model is low inventory, high transaction and high margin. Moreover, its business model is receiving the majority of funding from Google Venture. 2.c External and internal analysis of Uber Analyzing Uber from the resource-based view is crucial to understand competitive advantages of it in London taxi hailing app market. Constraints imposed by environment can have a big impact on Uberââ¬â¢s strategic planning and marketing. Therefore, six external conditions (Political, Environmental, Social, Technological, Economical and Legal) will be examined in relation to Uberââ¬â¢s business situation by using PESTEL analysis. Political factors effects transport services external environment in terms of CO2 emissions and climate change. Even though Political factors are more in favor of public transport in order to decrease CO2 emissions and help with the climate. Uber however is providing a superior service comparing to their competitors for instance Uber is offers hybrid cars, which is low in emissions and makes it easier for Uber to have some advantage when it comes to the political factors. Environmental factors such as weather conditions can affect Uber for instance higher demand due to bad weather conditions is evident. The price of theà journeys also increases when the demand is higher. Social factors including the change in lifestyle and high percentage of younger population using smartphones, indicates the customer needs, which brings them to the market. Technology developments have a major impact on Uberââ¬â¢s business. Increasing role of Internet in peopleââ¬â¢s life is also crucial for Uber to make innovations. Economical factors such as recessions influence directly the customerââ¬â¢s budget, therefore their buying power. On the other hand volatile fuel prices can have a huge impact on pricing and they are also quite unpredictable. Legal constraints also have a direct impact on Uber. Governments have the possibility to ban Uber, which is already the case in Germany, or even set new regulations for Taxi hailing apps such as Uber which can affect their performance in the market. In the next section we under take a SWOT analysis in order to analyze Uberââ¬â¢s Capabilities, which enables us to determine the companyââ¬â¢s Strengths and Weaknesses as well as pointing out Threats and Opportunities. It is essential in a competitive market to be aware of the weaknesses and threats in order to be able to find solutions for them and also use the opportunities to gain more of them market share and hence increase the revenues. Figure 2: Presents SWOT analysis Strengths; which consist of internal capabilities, Uber was first in the market which creates a competitive advantage by high consumer awareness. One of the strengths of Uber is that, it has different alternatives for different customers. For example, Uber POP and UberX car alternatives are available for a cheap and fast drive, whereas if the customer is searching for quality it offers them the Uber Black Car and Uber SUV. Another strengthà of Uber is that it has spread worldwide starting from USA. It has expanded through 200 cities worldwide. Moreover, the transactions are easy, safe and trustworthy. It offers a convenient way of travelling for costumers. Weaknesses indicate the areas that could be improved internally. The major point that is considered as a weakness for Uber is that they do not charge flat fees whereas Gett, which is their main competitor, offers flat and predictable prices. Moreover, Uber drivers do not have a taxi license, which can cause legal problems by time. However it operates in many cities, Uber does not operate in rural areas, which can be considered as a weakness. One of the complaints that Uber is facing is the poor consumer service. Uber offers a surge pricing for its drivers and do not hire them, but find them through agents. Analyzing the opportunities in depth we can determine that the most influential aspect in Uberââ¬â¢s business model is the fact that itââ¬â¢s a service rather than a product hence they do not have the high sunk costs that their competitors have to deal with. Moreover, being a mobile platform and not having a fleet of taxis, which is highly costly, has enabled the firm to turn most of its revenues into profits. These revenues are made from transaction costs rather than production cost. Uber does not employ drivers, which in this case allows the drivers flexibility also permit Uber to employ more drivers. The most important external threat for Uber in UK e-hail app market is the decreasing market share due to competitors such as Gett. The flat prices of Gett and some other competitors are creating a disadvantage for Uber. Not having the proper taxi license is another disadvantage for Uber. aside from that, there have been many protests by taxi companies in Germany, France, England and other nations accusing Uber to be illegal due to the fact that their driver are not paying the same tax rates as other taxi drivers, and other taxi companies accuse Uber of compromising passenger safety, and undermining legislations which exists for them. Competitors: According to the statistics of market shares of taxi hailing apps in London, Gett with 20-30% of market share is the market leader, Uber with 20% shares is the market challenger and Hailo with 10% is the follower in the market. Uber as the challenger is in a position where they can undertake some of the facilities and services that Gett is already providing for their customers in order to be able to improve their service, gain more customer and consequently gain more market share over time. Outlining the competitive landscape is important to appraise competition and indicating the strengths of the competitors can give the company objectives on what can be improved and examine weather they can be implemented by Uber. According to national statistics from department for transport, it is estimated that there are 78 thousand taxis and 153 thousand licensed private hire vehicles in England. The fà ±gures present that the number of PHV are twice the number of taxà ±s operatà ±ng in England. 31% of total licensed taxis and private hire vehicles in England are in London from which we can assume that private hirà ±ng is a popular choice for Londoners. Analyzing Gett-Taxi as the market leader we can imply that some of their most influential advantages are: Competing with flat and predictable prices: People who take taxis are not usually loyal to a specific brand and most people would choose the cheaper option and Gett has the advantage by having predictable prices without surge pricing. Enables Advance booking: Unlike Uber, Gett offers advance booking 2 weeks prior to journey whereas Uber has failed to implement this feature in their app. Offers 24 hours customer service for driver and customers: Uber has proven to be quite poor at following through with customer enquiries. On the other hand the only major advantage of Hailo that we came across is the fact that they are the only company, which has a real taxi license for all their cars. 3. Strategic Options: According to Porter, competitive advantage is derived from the value a firmà is able to create for its buyers that exceeds the firmââ¬â¢s cost of creating it. Utility of Uber can be increased by the following three categories: â⬠¢Ã¢â¬ ¯ Service: Reducing the time to reach customers when they need the service can enhance Uberââ¬â¢s service. The cab and the driver have to be reliable and can provide modern and comfortable cabs for service. â⬠¢Ã¢â¬ ¯ Personnel: service can be provided with professional drivers, drivers must be trained to provide personalised customer service. â⬠¢Ã¢â¬ ¯ Image: Advertising, promotions on special days and to first users. Porterââ¬â¢s Generic Strategies: Porter called the generic strategies has three direction where the market can be segment or focused on particular path. They are 1. Cost Leadership, 2. Differentiation 3. Focus The Focus strategy has been subdivided into two parts: ââ¬Å"Cost Focusâ⬠and ââ¬Å"Differentiation Focusâ⬠. (Refer below figure) The Cost Leadership Strategy This strategy will help to gain competitive advantage through two main methods such as maximising profits by declining costs while selling for average price in the particular industry or growing market share through selling for lower prices, although still producing a even-handed profit on each sale as youââ¬â¢ve focused on lowering the cost. The Differentiation Strategy This strategy involves in creating your goods or services different from others and more eye-catching for your customers as well as to your competitors. Differentiation strategy can be achieved in a success way through good exploration about the goods or services, expansion and innovation of the goods or services, and the ability to provide superior quality products or services. This will create an inimitable image in the particular industry and alongside some scopes will lead to be valued by consumers. The Focus Strategy The Focus strategy is concentrating on specific niche markets through considerate the associations of that specific niche market and theà exceptional needs of consumers in it. This can be exclusively low-cost or well-specified goods or services on that particular industry. This will construct strong brand loyalty among consumers. This will lead the market segment to be less attractive to the competitors. Uberââ¬â¢s marketing strategy is to provide a premium service at premium price and have loyal customers. It aims at hip, tech-savvy customers whose time is valuable and who are willing to spend money for convenience. The campaign of Uber focuses on the service. The ice cream campaign in NYC is an example of the difference in convenience and experience. Where else could you have an on demand ice cream truck pull up in front of your house delivering ice cream for few people? The focus is on providing an extraordinary experience for the customer and let them do the talking about the brand and the unique service. Uber is having partnerships with Virgin America, which offers Uberââ¬â¢s points to its flyer members which increases awareness and credibility to their service. And Trulia is a real-estate company provide prospective renters a discount for up to three apartment visits as long as they registered for this promotion. Potterââ¬â¢s Five Forces Analysis states that business can be affected by some facts which are determine the competitive power of the business to drive in reality. The fact can be classified into five important forces. They are Supplier power, Buyer power, Threat of substitute, Threat of New Entry and Competitive Rivalry. 1. Supplier Power: the number of suppliers involved determines the supplier power in the particular business and the exclusivity of their goods or service, their business strength and power over your business, and the cost of swapping from one supplier to another. UBERââ¬â¢s suppliers power is high because UBER donââ¬â¢t employ drivers, free-lanced drivers get register with UBER and get the training and the guidelines before start their self-employment. 2. Buyer Power: the number of buyers involved determines the buyerââ¬â¢s power in the particular business, the cost to the buyer to swapping from your goods and services to someone else. UBERââ¬â¢s buyer power is high because itââ¬â¢s aà mobile platform and customers have different alternative services like Gett and Hailo. 3. Competitive Rivalry: the number of capability of your competitors determines the competitive rivalry. When the business has more competitors, and if the competitor can offer equally attractive products and services, then the competitive rivalry is high. UBERââ¬â¢s competitors are Gett and Hailo, they provide service in lower cost and they have their own drivers. 4. Threat of Substitution: the number of alternative options of your customers determines the threat of substitute. When the service or the goods has more substitute, then the threat of substitute is high. UBERââ¬â¢s threat of substitute is high because in London there is many substitute such as tubes, trains, buses, and black cabs. 5. Threat of New Entry: the capability of other business can enter into your market space by starting up a similar business like you is the threat of new entry. If the startup cost is low in terms of capital, time, and technology the new competitor can enter in to your market easily. Uberââ¬â¢s threat of new entry is very high because entering to taxi service business is very easy because the new business needs a simple mobile application and some free-lanced drivers. Alternative Market Directions for Uber Diversification strategies/path: Uber can focus on Event specific marketing like special events such as Valentineââ¬â¢s Day, Harvesting day, Childrenââ¬â¢s Day, Christmas and New Year days. Uber can provide special offers or promotions for its loyal customers. Personalised Car/Cab with the special trained driver for business people, celebrities and high-class tourists. Market development Strategies/Path: â⬠¢Ã¢â¬ ¯ Expand the market with average pricing in nearby small cities and rural areas to attract more new customers. â⬠¢Ã¢â¬ ¯ Initiating and developing new long term partnership with local hotel chains and airport local travel unit to provide transport service such as site seeing, and airport pic & drop toà their customers. â⬠¢Ã¢â¬ ¯ Initiating and developing new long-term partnership with local schools to proved service for their students. â⬠¢Ã¢â¬ ¯ Initiating and developing new business wing/unit for disable people to accommodate their transport need with the special features they need. â⬠¢Ã¢â¬ ¯ Initiating and developing new long term partnership with courier service organisations like Royal Mail, DHL, and FedEx to provide their delivery service to their customers. â⬠¢Ã¢â¬ ¯ Initiating and developing new long term partnership with local manufacturing companies to support their logistic service such as transporting to shipping, delivering goods to their customers, and transporting their raw materials for their production. 4. Marketing Strategies Uber focuses on hiring local drivers in each city. They are trying to localize the company in each city in every aspect they see. The effect of that is building a trust between the company, the drivers, and the customers all together. After hiring local drivers, Uber give these drivers trainings and guidelines to teach them the ââ¬Å"Uber Wayâ⬠. They also provide their employees with a global chat room that they interact in, talk, give ideas and suggestions, and best practices are shared across the company. So by cultivating collaboration and building trust internally and externally, Uber is trying to gain a competitive advantage in order to increase their market share, therefor increasing revenue. Uber likes to surprise and delight their customers. For example they delivered kittens and ice cream in New York. This is on of Uberââ¬â¢s ways to allow customer actions to go viral on social media and offline to try to send their message to new markets in order to gain new opportunities. Uber uses a unique way in serving their customers. They have a special team whose mission is to make sure customers get their taxi when and where they need them in no more than 9 minutes. They created a referral program integrated in the Uber app. It gives customers the ability to share a special code between their friends, and in that way Uber can track how many shares made, which indicates the percentageà of Uberââ¬â¢s customerââ¬â¢s acquisition. Uberââ¬â¢s Marketing Objectives: 1. Offer Better Service. 2. More Reliability. 3. Improve Customer Support. 4. Unique Style. 5. Provide Comfort. 6. Reduce Frustration. 6. Critical Analysis: The SMART analysis indicates that Uber can have many ways to improve every aspect in the company. Their objectives are not time-oriented. On the other had, their objectives are all achievable and relevant to the companyââ¬â¢s mission. The analyses also show that most of the strategies and suggestions given are specific, achievable, and relevant. That indicates that Uber has many opportunities that they can benefit from in order to gain more competitive advantage and to operate better in the market. 7. Conclusion: Overall market share of Uber in e-hailing market can be increased by implementing some strategies.The report shows that Uber has many opportunities to increase their market value, market share and gain a competitive advantage over their competitors. Looking at the analysis we realise that Uber has a very high potential in achieving their objective about gaining customers and eventually increase their revenue. Along the side of improving some of their services, following some of the strategies mentioned above and solutions suggested by us, proves that Uber has a high potential and can use the first mover advantage. Distribution channel of Uber can be improved by targeting other parallel industries and move customers into greater contribution. Branding image of Uber can increase its value by providing good service and the operating areas can be increased to reach a higher volume of customers. Moreover, the opportunities discovered by using the analysis might be considered as a useful w ay of taking Uber to a higher position in the e-hail market in London. 10. References: Anon, How is Uber different from a standard taxi? Available at: https://support.Uber.com/hc/en-us/articles/201968463-How-is-Uber-different-from-a-standard-taxi- [Accessed November 13, 2014a]. Anon, The Business Co-Founder. Available at: http://businesscofounder.tumblr.com/post/34572063959/lessons-from-Ubers-marketing-strategy [Accessed November 13, 2014b]. Damodaran, A., 2014. A Disruptive Cab Ride to Riches: The Uber Payoff.Forbes. Available at: http://www.forbes.com/sites/aswathdamodaran/2014/06/10/a-disruptive-cab-ride-to-riches-the-Uber-payoff/ [Accessed November 13, 2014]. Department for Transport (2013) ââ¬ËTaxi and private hire vehicle statistics: England and Wales 2013ââ¬â¢. Taxi and private hire vehicle statistics: England and Wales 2013. Available at: https://www.gov.uk/government/statistics/taxi-and-private-hire-vehicle-statistics-england-and-wales-2013 (Accessed: 20 November 2014). Ferrell, O., Dibb, S. and Simkin, L. (2005) Marketing: Concepts and Strategies. United States: Houghton Mifflin Company. Ferrell, O. and Hartline, M. (2011) Marketing Strategy. United States: South-Western Cengage Learning. Winer, R. and Dhar, R. (2010) Marketing Management ââ¬â 4th Edition. United States: Prentice Hall. GURLEY, B., Above the Crowd. Available at: http://abovethecrowd.com/2014/07/11/how-to-miss-by-a-mile-an-alternative-look-at-Ubers-potential-market-size/ [Accessed November 13, 2014]. Hill, H. (2009) London Chamber. Available at: http://www.londonchamber.co.uk/docimages/2519.pdf (Accessed: 20 November 2014). Kell, J., Berlin bans Uber app, citing passenger safety concerns. Available at: http://fortune.com/2014/08/14/Uber-berlin-band/ [Accessed November 13, 2014]. MACMILLAN, D., The Wall Street Journal. Available at: http://blogs.wsj.com/digits/2014/03/14/Uber-and-lyft-insurance-now-covers-drivers-between-rides/ [Accessed November 13, 2014]. Mathieu, F., Francois Mathieu shared: Taxi War: Uber vs Hailo. Available at: http://quibb.com/links/taxi-war-Uber-vs-hailo [Accessed November 13, 2014]. Palmer, S., 2013. GetTaxi ââ¬â Some Real Competition for Uber in NYC T. H. Post, ed.Huffington Post. Available at: http://www.huffingtonpost.com/shelly-palmer/gettaxiââ¬âsome-real-compet_b_3743958.html [Accessed November 13, 2014]. Think, B., 2014.How Uber Disrupted an Industry, with Karan Girotra, How Uber Disrupted an Industry, with Karan Girotra. Available at: https://www.youtube.com/watch?v=kfA8wzWP02Q [Accessed November 13, 2014]. Uber, 2013.How Uber Moves Your City Forward with Innovation | Uber, How Uber Moves Your City Forward with Innovation | Uber. Available at: https://www.youtube.com/watch?v=P2M0RD7bhYY [Accessed November 13, 2014]. WOHLSEN, M., Uberââ¬â¢s Biggest Danger Is Its Business Model, Not Bad PR. Available at: http://www.wired.com/2014/08/the-peril-to-Uber-is-its-business-model-not-bad-pr/ [Accessed November 13, 2014]. Porter, Michael E., ââ¬Å"Competitive Advantageâ⬠. 1985, Ch. 1, pp 11-15. The Free Press. New York.
Wednesday, October 23, 2019
My Favorite Car Essay
On March 20th 2013, I woke up and directly drove to the Leith Honda dealership to fix my car. While it was being fixed, I noticed an Infiniti dealership. I walked there to browse some cars, just to kill time. As soon as set foot onto the dealership I found the most breath ââ¬â taking and luxurious sports car. I took a peek inside the window and was astounded. Sometimes they say you can fall in love at first sight, here I found my first love the Infiniti G37 IPL. According to Twitchell objects that you own forms your identity. Meanwhile, Rosenbaum denies objects identifying who you really are. What do you think; do objects really have that kind of power to reflect peopleââ¬â¢s images? For me, the Infiniti G37 IPL is the perfect fit for my identity. The Infiniti Performance Line represents the pinnacle of the Infiniti innovation and craftsmanship. Luxury and performance are amplified the IPL G Coupe: the exclusive IPL ââ¬â tuned engine and suspension augment the driving experience while aggressive styling and aerodynamics visually express the elemental strength contained within. The Infiniti G37 IPL defines my character based on its luxurious style, performance, strength, technology, safety and rejuvenating features. First, I would like to begin with the styling of The Infiniti IPL G Coupeââ¬â¢s style defines me in many different aspects. The Car is uniquely sculpted from and rear fascias, side sills, and rear spoiler enhance the aerodynamics of the IPL G Coupe and visually express inspired performance. Zero ââ¬â lift front and rear dynamics allow the tires to grip the pavement, providing you with more confidence at higher speeds. I am type of person who really cares about style. I tend to be athletic and picky when it comes to cars. The most important detail in a car is the style because it shows other people what type of person I might be. The seating of the IPL G Coupe is sculpted, deep ââ¬â bolstered seats with unique red stitching embrace the driver and front passenger in soft, sumptuous leather, as luxurious as it is stunning. The seating connects the driver to the handling of the machine with standard 12 ââ¬â way power driver adjustments with memory functions that adjust the moment you start the car. The beauty of the wheels in this car is just unbelievable. They are lightweight, aluminum ââ¬â alloy 19 inch wheels channel the power of the IPL G Coupe into momentum that strokes emotion. The split 7 ââ¬â spoke wheels are clad in summer performance tires for unrelenting grip and finished in a graphite color for a look that radiates aggression. Next I would like to give specific details about the astonishing technology innovated into this breath ââ¬â taking vehicle. The 11 ââ¬â speaker Infiniti studio on Wheels by Bose was designed to help music retain its richly ââ¬â authentic sound. Infiniti engineers created the first manufacturer system that delivers the musicââ¬â¢s power from the front, with sound washing through the cabin from front to back, as in a live performance. The system is enhanced by 10 ââ¬â inch subwoofers that the vehicleââ¬â¢s front doors were literally designed around and a unique Driverââ¬â¢s Audio Stage setting that optimizes the balance of sound to focus solely on the driver. Also, it has a rearview monitor when engaging in reverse mode your vehicle information system displays images from a discreetly ââ¬â mounted color camera on the rear of the vehicle. Colored guidelines help give you and accurate sense of how close you are to objects behind, and they adjust as you turn, to show your path. As an added measure, the Rear Sonar System emits a beeping tone and displays an icon on the Rearview monitor display when an obstacle appears near the rear bumper. The technology inserted in this vehicle is amazing. It is a dream coming true for any young intelligent man driving one. Last but not least, I would love to talk about the performance and safety about this car. The power output of this vehicle is impressive. It is 3. 7 ââ¬â liter 24 ââ¬â valve V6 engine, the IPL G Coupe has been tined to produce more torque and an additional 18 horsepower. IPL enhancements intensify the feel of acceleration, delivering a more exhilarating driving experience. Advanced high ââ¬â flow dual air intakes help the engine breathe more freely, reducing air resistance and improving output. Low ââ¬â friction coated pistons reduce resistance, while Variable Valve Event and lift intake technology boosts performance while improving emissions and fuel efficiency. With all the interesting details about the performance of this vehicle, you might think it is unsafe to be in one of the fastest on the road, but it has safety precautions built into it to prevent any danger to all passengers. It contains advanced braking, which is the 4 ââ¬â wheel anti ââ¬â lock braking system, which helps apply the maximum brake force you need in order to prevent a collision. It also has an impact protection that consists of an advanced air bag system which adjusts their inflation rate depending on the crash. Basically, you have safety precautions for other safety systems. This car and I share many characteristics together. It defines who I am in many different ways. The moment I drove it, I fell in love with the start engine and exhaust sound. At first I really didnââ¬â¢t think objects really define who you really are, but after that incident it made me realize that objects can reflect what type of person you are. Driving this Infiniti made me see the truth of how performance, luxury, style, safety, and technology can really differentiate from other rides. Driving an Infiniti G37 IPL would give you a better status, and make you luxurious, sporty, and classy.
Tuesday, October 22, 2019
My Worst And Best Friend Essays - Candy, Chocolate, Cooking
My Worst And Best Friend Essays - Candy, Chocolate, Cooking My Worst And Best Friend Sales by Management Responsibilities and Geographic Area Jan.Sep. Jan.Sep. Variation Real Internal Growth 2000 1999 Jan.Sep. 2000 in CHF billion % % TOTAL 59.5 54.4 + 9.5 4.2 Food Europe 19.4 19.8 - 2.0 1.9 Americas 18.0 15.7 + 15.2 3.6 Asia, Oceania and Africa 11.6 9.7 + 18.8 6.9 Other Activities 10.5 9.2 + 14.7 7.2 Vevey, October 20, 2000 As will be announced at the press conference beginning today at 10:30 (CET), the Nestl Group's consolidated sales reached CHF 59.5 billion during the first nine months of 2000, up 9.5 percent over the period January-September 1999. This confirms the generally good perspectives for the full year 2000. At comparable structure and constant exchange rates, sales growth amounts to 4.9 percent. Cumulative real internal growth at the end of September stood at 4.2 percent, even though the comparison basis was clearly more difficult than during the first semester. As expected, exchange rates had a slightly lower positive impact of 5.7 percent, while divestitures, net of acquisitions, lowered the consolidated sales by 1.1 percent. Nestl succeeded in making the necessary price adjustments amounting to 0.7 percent of turnover. European sales were strongly affected by the divestiture of the Findus operation (with annual sales of about CHF 900 million), as well as by the weakening of 1.8 percent of the Euro against the Swiss franc. Sales in the Americas benefitted from exceptionally strong performance in Mexico and a recovery in most Latin American economies. Zone Asia, Oceania and Africa registered continuing good growth in virtually all areas. Sales by Product Group Jan.Sep. Jan.Sep. Variation Real Internal Growth 2000 1999 Jan.Sep. 2000 in CHF billion % % Beverages 16.9 15.3 + 10.9 5.4 Milk/Nutrition 16.2 14.5 + 11.4 2.9 Culinary 15.3 14.6 + 5.0 4.1 Chocolate/ Confectionery 7.6 7.0 + 7.7 1.3 Pharma 3.5 3.0 + 19.7 7.7 Most product groups performed well, with especially strong growth in soluble coffees in Eastern Europe, Asia and Latin America. The water business also grew strongly, notwithstanding adverse environmental impacts (weather conditions in Europe and forest fires in the US). In the culinary sector, chilled products and frozen prepared dishes developed satisfactorily. Milks and nutrition saw good progress, mainly as a result of infant nutrition sales in Asia and of the powdered milk business. Chocolate and confectionery showed a welcome improvement, thanks mainly to Eastern Europe. Pharmaceuticals also experienced strong growth. Based on the figures available at this time, Nestl is confident of its ability to maintain a good growth rate both in sales and in profits for the full year 2000. | Top of Page |
Monday, October 21, 2019
Animal rights essays
Animal rights essays Many humans use animals for testing each year. Animal testing is when the animals are put through something or injected to see how they react to what medical research they have been used for. There are three very important reasons why animals should not be used for testing harmful or dangerous materials. One of these is that testing and its use is trivial in the cosmetic industry. The second reason is that animals have rights and animals can feel pleasure and pain just as humans do. The third reason is that testing is cruel and unusual. Another reason is that animal testing and its use is trivial in the cosmetic industry. Testing on animals for the cosmetic industry is not necessary because they have many other ways to find out if it harms the human race. The testing that goes on is harmful to the animals and can cause serious side effects. The cosmetic companies hold down bunnies in vices and spray the cosmetics into their eyes to see if it causes them redness, stinging, or even blindness. They also have baboons strapped down with their heads in vices to do certain tests on them. Animals are also used by pharmaceutical companies to produce drugs and health supplements. They estimate that 17 to 22 million animals are used each year for medical research, and these estimates do not include rats, mice, fish, and farm animals. That means that 90% of all research animals are not included in the statistics. Too many animals are being tested and they do not even need to use the animals for these tests. They ca n use computer software materials and get the same results. One more point is that animals do have rights. The activists of the animal rights movements do not claim that animals are the moral equivalent of humans, just that their feelings deserve some consideration. Animals are just as alive as we are and they follow the course as we do, they find food, they produce offspring, they overcome challenges, theref ...
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